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Reviews

Hi Nina! This page is where you read customer reviews and decide which ones appear on the shop.

What this is

The Reviews page is your moderation desk for product reviews left by customers. New reviews don't show up on the shop automatically — they wait here for you to approve them first. From this page you can approve a review so it goes live, reject one you don't want, take a live review back down, or delete one for good.

At the top of the page you'll see a quick summary, for example: "5 awaiting approval · 40 live · 2 rejected".

The page is split into three sections:

  • Awaiting approval — new reviews waiting for your decision.
  • Live on storefront — reviews that are approved and showing on the shop right now.
  • Rejected — reviews you (or a colleague) turned down.

How to open it

  1. Sign in to the CMS admin.
  2. In the menu, click Reviews.
  3. The three sections appear one below the other.

What you can do here

Read a review

Each review card shows the product, the customer, a star rating, the date, and the review text. A green Verified purchase note means the CMS confirmed this customer actually bought the product.

Approve a review (make it go live)

  1. Go to the Awaiting approval section.
  2. Read the review.
  3. Click the green Approve button.
  4. The review disappears from "Awaiting approval" and moves into Live on storefront — it's now visible to shoppers.

Reject a review

  1. In the Awaiting approval section, find the review.
  2. (Optional but recommended) Type a short note in the Reason for rejection box, so there's a record of why. If you leave it blank, the CMS records "Did not meet review guidelines" automatically.
  3. Click the Reject button.
  4. The review moves into the Rejected section and never appears on the shop.

Take a live review back down (Unpublish)

  1. Go to the Live on storefront section.
  2. Find the review you want to remove from the shop.
  3. Click Unpublish.
  4. The review stops showing on the shop and moves to Rejected (with the note "Unpublished by admin").

Bring back a rejected review

  1. Go to the Rejected section.
  2. Find the review.
  3. Click Approve anyway.
  4. The review is approved and moves to Live on storefront.

Delete a review permanently

You can delete from both the Live on storefront and Rejected sections.

  1. Click the Delete button on the review.
  2. A pop-up asks you to confirm, because this cannot be undone.
  3. Click OK to delete it for good, or Cancel to keep it.

Every field explained

What you see What it means
Product name The product the review is about. Shows the product's web address name, or "Unknown product", if the title is missing.
Customer name / email Who wrote the review. Shows a dash if neither is known.
Stars (★ / ☆) The rating out of five. Filled stars are the score given.
Date and time When the customer submitted the review.
Verified purchase A green note shown only when the CMS confirmed the customer bought the product.
Title The review's headline (if the customer wrote one).
Body The full review text (if the customer wrote any).
Rejected reason On rejected reviews only: the note explaining why it was turned down.

Common mistakes

Watch out for these

  • Delete is forever. Unpublishing takes a review off the shop but keeps it in the Rejected list, so you can bring it back later. Delete removes it permanently with no way to undo. When in doubt, Unpublish instead of Delete.
  • Rejecting without a reason. It still works, but adding a short reason makes it much easier to remember later why a review was turned down.
  • Thinking new reviews go live on their own. They don't. A review only shows on the shop after you click Approve.
  • Looking for an approved review in the wrong place. Once approved, a review leaves "Awaiting approval" and appears under Live on storefront.

Still stuck?

We're happy to help. Email developers@kavelsoftware.se and we'll walk you through it.